About

Adaptive Fit: The Aretto Difference

Kids’ feet grow fast, about 1.5 to 3mm every month in the first four years.
But most shoes don’t. That’s a big design flaw.
One in three kids wears the wrong shoe size, leading to discomfort and restricted movement.

So we asked a simple question: why do shoes stay the same when kids don’t?
That question led to our core innovation - shoes that expand.

Kids grow. Shoes don’t. That never made sense to us. So we asked why, and built a brand around the answer.

In 2020, Satyajit Mittal set out to shake things up, not by launching another footwear brand, but by solving a problem no one was questioning. Today, Aretto is the go-to for growing feet, driven by an obsession with innovation and comfort. We’re also the first brand to hold a patent for expandable sole technology. We aim to be the best in the world, designing for feet first and reimagining footwear from first principles. Every pair is made to bring comfort, confidence, and better growth with every step.

Our Promises

Paediatrician Recommended

3x Growth

Recycled Materials

Made in India

What We Stand For

INNOVATION WITH PURPOSE

We don’t design for design’s sake. We design to solve real problems. Every breakthrough—our patented expandable sole, our adaptive upper—exists to make life better for kids and parents. Innovation with intent is the only kind that matters.

EMPATHY BY DESIGN

We didn’t just shrink adult shoes; we started from the ground up. By studying how children move, grow, stumble, and sprint—we built shoes shaped around them, not despite them. Empathy isn’t a buzzword for us. It’s how we uncover needs the industry ignores.

CHALLENGING CONVENTIONS

We raise our leg and ask why. Why should kids’ shoes look like mini-adult shoes? Why should sizing be a nightmare? Why should comfort and growth be treated as trade-offs? We don’t accept “that’s how it’s always been.” We question. We reinvent. We move the industry forward, one raised leg at a time.

Satyajit Mittal, Founder

With 8+ years of experience as a product designer and problem-solver, Satyajit brings vision and innovation to Aretto. His expertise in production, design, and supply chain building has been instrumental in creating a brand that challenges industry standards and redefines children's footwear.