What makes Aretto adaptive
1 in 3 kids is wearing
the wrong shoe size
A foot can grow half a size in months. A shoe can’t grow at all.
But you can’t buy a new pair that often so parents buy bigger, usually 1–2 sizes up (about 6.6mm to 12mm too big).
So the shoe is hardly ever the right size. At first it’s too big, and the foot slips and grips to keep it on. For a few weeks it fits. Then it’s too tight.A growing foot shouldn’t have to fit the shoe.
foot
health
55%
of kids already have foot damage from shoes that don’t fit
56%
of parents buy kids’ shoes without ever measuring their feet
Drag the bar

